Your cold email needs to answer the next two questions, is this for me and is this interesting?
About SpringTime Ventures SpringTime Ventures seeds high-growth startups in healthcare, fintech, logistics, and marketplace businesses. We look for founders with domain expertise, forging a path with a truly transformative technology. We only invest in software-based businesses in the USA. We bring a people-focused approach, work quickly, and reach conviction independently. Our initial check size is $400k to $600k. You can learn more about us and our approach.
About Rich Maloy Rich's mission is to rebuild the American dream through entrepreneurship. He works with early stage startups transforming the world, giving all people the opportunity to grow, learn and earn. With prior careers in finance and sales, he's now focused on startups investing through SpringTime Ventures where he is a Managing Partner. He's a father of two young children and loves sci-fi, skiing, and video games.
Rich:
Now for question number two, is this for me? Most funds have specific areas that they're investing in. And if you're not within one of those areas, they're probably just going to delete your email. But, Hey, it was a cold email. What did you expect? It's the funds where you are a fit that you want to get their attention, and you want to pre-qualify yourself in their mind. The things that most venture funds are pre-qualifying investments against include industry geography, round size, and round stage. Just hit on those points right away. For example, we're seed stage consumer FinTech company based in Denver, Colorado raising$2 million. Fantastic. Get that right up front. Now I know what the business is, and I know that this is for me. Now it's time to make it interesting. Start off with some frame-breaker stats. You bootstrapped your way to half a million in ARR in less than two years. Or you've got 10,000 DAUs and you haven't even launched yet. Or you signed the Mayo Clinic to a pilot. Get your eye catching data points in here so that somebody gets interested and they want to reach out to you for a meeting. Also include data about yourself. You've been in this industry for 12 years, you know this problem inside and out, you experienced this problem firsthand? Your team includes person X, Y, and Z, and here's the link to our profiles for more. Make it interesting. Make it compelling. You're not trying to get a check. You're just trying to get the meeting. Hopefully this helps you craft a better cold email. But really what you should be spending time on is scouring your network to find warm intros. Nothing goes so far as a warm introduction.